Google Ads costs have two separate components
Advertising spend and management services are separate costs. The advertising budget is the media spend used directly in the Google Ads account to generate clicks and conversions. The management fee pays the agency for strategy, setup, measurement, optimisation, reporting and decision support.
How is the advertising budget calculated?
Google Ads campaigns are managed using an average daily budget. According to Google's official documentation, the monthly spending limit for most campaigns is linked to the average daily budget multiplied by 30.4. Spending can exceed the daily average on some days, so budgets should be assessed against monthly limits and results rather than a single day.
What should a management fee include?
- Account and conversion tracking review
- Keyword and market analysis
- Campaign and ad group setup
- Negative keyword management
- Bid and budget optimisation
- Search term and lead quality review
- Monthly performance reporting and recommendations
Launching a campaign alone does not constitute ongoing management. A sound service should monitor sales objectives, landing pages, measurement accuracy and the quality of enquiries together.
ALTUNIŞIK Co. Google Ads Management fee
As of 31 August 2026, our fixed-scope Google Ads Management package costs TRY 29,880 per month, including VAT. The initial programme is planned for three months. This fee does not include the advertising budget, which the client funds separately. The package detail page always shows the current binding price and scope.
How should you assess the total monthly investment?
The total investment includes the management fee, Google Ads media budget and any required landing pages, content, production or additional measurement development. Businesses should assess the total cost per qualified enquiry and opportunities that convert to sales, rather than the management fee alone.
Fixed fee or a percentage of spend?
A fixed fee makes the scope and deliverables easier to see. A percentage-based model can increase management fees at higher levels of media spend. Whichever model is used, advertising spend, service fees, third-party costs and out-of-scope work should be listed separately in the agreement.
Low-cost management can produce expensive results when measurement and optimisation are missing. Review the scope, access permissions, reporting schedule and ownership of the advertising account together.
Questions to ask before requesting a quote
Confirm in writing whether the agency sets up conversion tracking, whether your business retains ownership of the ad account, which KPIs the report covers and whether landing page improvements are included in the fee.
Make your budget easier to plan.
Before investing in advertising, assess your website, measurement and sales readiness for free, then compare service scopes.
Reference links
These sources were used in the editorial review based on information available at publication.