EXAMPLE MONTHLY REPORT
What did we do, what did we learn, what is next?
Executive summary
Content production was completed in this example period. Enquiries were reviewed with the sales team. Next month, the focus is on monitoring enquiry quality and response times together.
Delivery and approval status
Example: delivered and approved by the client.
Example: delivered and approved by the client.
Example: measurement checks completed.
Measurement table · illustrative 30-day period
| Metric | Example value | Source for a real report |
|---|---|---|
| Ad spend | 12.000 ₺ | Advertising platform |
| Enquiries | 60 | Deduplicated form / CRM |
| Qualified enquiry | 18 | Sales team assessment |
| Cost per enquiry | 200 ₺ | 12.000 ÷ 60 |
| Cost per qualified enquiry | 666,67 ₺ | 12.000 ÷ 18 |
| Sales and revenue | Not measured | Verified sales records required |
Ad spend is separate from service fees. Platforms and CRM systems may report different results. A real report specifies the date range, attribution method and missing data.
Next month’s plan
- Compare two content approaches — owner: content team.
- Confirm the definition of a qualified enquiry — owner: client sales team.
- Review enquiry quality by source — owner: advertising team.